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Die Express-Analyse |
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Kritische Ressourcen
(Leistungspotential) |
Beurteilung |
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Schlecht |
Mittel |
Gut |
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10
9 8 7
6 5 |
4
3 2 1
0 2 3
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5
6 7 8
9 10 |
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Finanzsituation |
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Standort |
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Qualität der Führungskräfte |
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Flexibilität |
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Qualität der Produkte |
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Qualität der Reparaturen |
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Verfügbarkeit der Produkte |
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Lieferanten |
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Distribution |
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Werbung |
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Bekanntheitsgrad |
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Image |
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Marktanteile |
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Untersuchte
strategische Geschäftseinheit |
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Stärkste
Konkurrenzunternehmung |
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